The Food People trend hub have identified ‘the principle of pleasure’ as one of their top five up and coming food trends of 2021.
When we saw record highs in temperature over the summer in the UK, consumers were reinventing their favourite childhood desserts such as pavlova ice cream and Neapolitan milkshakes. Gaining such popularity that toilet roll gate changed to flour gate- so many were baking that the flour shelves were empty, and flour became one of the hottest commodities! During lock-down the one of the stars of home-baking was the revival of the classic banana bread which helped consumers use up leftover ingredients and create fun twists on the classic cake. However, as the social distancing continues and the isolation fatigue sinks in, consumers are looking for a modern twist on their childhood favourites.ĭuring lockdown we saw a surge in interest in home-baking. Traditional confectionary products from familiar brands bring a sense of calm and act as a stress release. Reverting to household favourites such as Haribo cola bottles and love hearts. Consumers are turning towards food that bring a sense of nostalgia to the forefront as a source of comfort and familiarity. The graph below shows the increase in google searches for “ 1980s” and “ 1990s” since 2014:Īs the uncertainty of the coronavirus pandemic continues, the need for comfort and stability has never been more important. But it’s not just media and fashion that are jumping on the nostalgic band wagon, we are seeing a growth of nostalgic style products in the food industry. Revivals of iconic fashion styles like Cher’s Checked skirt moment in clueless as well as countless other come backs. Netflix has allowed us to binge watch friends and Disney + has helped us to reconnect with the Disney classic films and series. Nostalgia is a trend that has been growing considerably recently in the media, fashion and food. It was crunchy, and every bite carried a paradise of indulging in white chocolate.Nostalgia trends come around in waves – generally around times of uncertainty. Rather than chocolate cream, it was filled with white cream, making it easier and tastier for kids to switch from chocolate-filled candy. Milk treat was yet another palatable candy to be taken pleasure from. The shape became the center of attraction and managed to capture hearts. Flavoured jellies like- orange, lemon, strawberry, and ripe mango were majorly used in this candy, filled in a phone-shaped bottle. Jelly kids, here is your memory! It was an innovative concept that had the power to win the attention of kids. It also had a sweet flavour that did not feel like consuming the medicine. The cute shape of the bottle forced people to buy this one. It was not a candy, but rather a light medicine for kids. However, most of the kids enjoyed it due to the shape of the bottle. It was pretty affordable due to its small size.Ĭalcium Sandoz was a calcium tablet specifically designed for kids. It looked hard but would melt in the mouth when eaten and had dark chocolate with sugar that made it sweet in the flavour. It was a chocolate bar with a semi-hard texture. CHOX Source- Ĭhox was a subtle chocolate bar that gained popularity among the kids. It was purely sweet and contained no glucose content. It contained a higher amount of chocolate within the crunchy biscuits and had a creamy flavour where every bite served an equal amount of chocolate and cream. Its older version was heavenly with its flavour. The Perk that you see today is the new version of the chocolate. Made from wheat, Ring-A-Ring rocked the market with its mouth-watering taste. The pinch of jalapeño flavour gave this snack its identity.
The packet was filled with delicious rings, which had an extremely addictive flavour where you could not be satisfied with one packet. Though it was not as popular as the others, Ring-A-Ring was undoubtedly an epic snack.
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